KE Fibertec scores high in new customer survey

In December 2014 Flintholm Global Telemarketing made an extensive customer survey on behalf of KE Fibertec AS. They asked a number of Danish ventilation contractors, consulting engineers and selected architects of their opinion on their cooperation with KE Fibertec. With an overall satisfaction rate of more than 80% on all parameters, KE Fibertec scores really high.

The result of the survey is very positive, says KE Fibertec's Danish sales manager, René Frimodt. We have had a lot of positive feedback and that tells us that we in many respects live up to the expectations of our customers.

There is always room for improvement so we will make continuous efforts to do our best. As an example - and based on many requests for joint visits in the design phase of a textile based ventilation system - we have decided to expand our sales force by hiring yet another salesperson, René Frimodt continues.

The general view among the respondents is that KE Fibertec is a professional company characterized by good service, high product quality, on-time delivery and sustainability. But also on parameters such as image, visual design possibilities and technical documentation, KE Fibertec scores high.


KE Fibertec scores highest on the following parameters:

  • On-time delivery: 89% satisfaction
  • High product quality: 88% satisfaction
  • Competent consulting and service: 87% satisfaction
  • Image in the business: 83% satisfaction
  • Visual design possibilities: 82% satisfaction


We are very grateful for the constructive, positive and in few cases negative feedback that we have received. We have listed some of them below:


"I always find that I get the necessary service when I call. The same goes for consultancy, and if I occasionally need extra assistance for e.g. dimensioning, this is never a problem. I always receive the goods quickly so in general I am very pleased"


"Quotations are always up to the mark. I cannot recall ever having to call and remind them of something or make a complaint"


"It is of great value to make joint visits with a salesman from KE Fibertec. I did so in connection with a possible project. It clearly made a difference as I eventually got the job"


"Yes, I know that KE Fibertec supplies rails cut to size. That is of great value to us as it saves us the work. The more articles that are ready for use when delivered, the better for us"

"Don't copy other suppliers. Instead market the elegant solutions that can be seen around the country. An example: Play with ball. On a steel duct this will leave dents, on a textile duct nothing. Textile ducts are very well-suited for delivery of large volumes of air and with lack of space. Ducts are brilliant for displacement ventilation"


In future energy consumption and LCC will become important parameters

According to the customer survey the product's energy efficiency has become a decisive factor when choosing supplier, and this is used as a selling point in the dialogue with the customer. Very many ventilation contractors are willing to pay extra to get a more expensive material such as KE Fibertec's unique HDC material that has a significantly higher dust holding capacity and with that longer washing intervals provided it can be documented to the end user.

Generally, a total economic calculation for the entire duct life is needed. Overal economic considerations are highly demanded by both contractors and consulting engineers, and far more focus is on energy efficiency and the so-called Life Cycle Cost analyses. Therefore, we are currently developing a LCC analysis tool that will calculate the total costs in the first 10 years, says René Frimodt.

Our LCC analysis will consider both initial investment, installation, energy and washing costs. In this way we make it easier for our customers to compare with competitive products and their total costs during the entire product life.

The increasing focus on low energy consumption reflects on the interest for our InTex system that we have recently launched for online monitoring of air pressure and temperature in textile ducts.

InTex alerts the customer or the KE Fibertec partner when it is time to wash the duct. This means that the customer only has to wash when required and not according to a fixed interval, René Frimodt continues. 

Indoor climate

A healthy indoor climate is an important issue when choosing new products. It is a requirement that the product contributes to a good indoor climate and working environment.


The price is always important which the survey shows. In fact, most respondents think that KE Fibertec's textile ducts are very competitive. A maintenance manager from a large contracting company says:

"When I retrofit using ducts I always do it to save money. Then I tell the customer that they obtain BOTH energy savings and a better indoor climate"

Once again we wish to thank all respondents for their feedback. It has inspired us to offer even better service, in particular to the customers who took part in our comprehensive survey, Sales Manager René Frimodt concludes.

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