Datenschutz- und Cookie-Richtlinie

Use of personal information and security

Personal information covers all information that can be used to identify a person, including first and last name, age, gender, home address or work address, email address or other contact information.

Both in connection with your use of our website, but also in connection with your enquiries and subscriptions to newsletters, etc. we collect and process a variety of such information.

We respect all requests for privacy submitted online and we are aware of the need for adequate protection and safe processing of all personal information received by us.

Personal information is used solely for the purpose for which it is provided, to include ensuring that we can provide our services to you. The information is also used for statistical purposes.

By using this website, you consent to our processing of your personal information pursuant to this privacy policy.

We have taken technical and organizational measures to ensure that your information is not accidentally or illegally deleted, published, lost, deteriorated or comes to the knowledge of an authorised person, is not misused or otherwise treated in contravention of the law.

If you cannot accept our privacy policy, please do not use our website.

Our collection and processing of personal information

You may usually access the site without telling us who you are or giving personal information about yourself. However, we need certain personal information to service you and/or provide you with news and other services.

We collect and process the following information about you:

  • Personal information provided in connection with signing up for newsletters;
  • Personal information provided in connection with enquiries;
  • Personal information provided in connection with filing a complaint or providing feedback;

We collect only the information required to provide the service you request (such as name, email, or telephone number). We do not collect information, which may be used to identify a person, from third parties about visitors.

The personal data collected is stored on servers at AWS, Amazon, Ireland. Some personal information is managed by a third party (data processor) that processes personal information on our behalf pursuant to this Privacy Policy and applicable privacy laws.

The information is stored for the period time permitted by law and we delete it when it is no longer necessary. The period of storage depends on the nature of the information and the reason for the storage. Therefore, it is not possible to specify a general timeframe for when information is deleted.

Transfer of information

Personal information provided via this website is solely transferred to:

  • The internal departments of our company;
  • Selected and trusted third parties that use your personal information with a view to providing goods or services, which you have requested;
  • Credit rating agencies pursuant to applicable law in case of customer abuse or fraud.

In order to further develop and improve our website, we maintain statistics on how visitors use our website. The statistics are only used in summary form, e.g. to ascertain which pages and browsers receive the most use.

We use Google Analytics to collect visitor statistics and, in this context, provide IP addresses to Google Analytics.

Google may disclose the information to third parties where this is required by law or to third parties who perform tasks for them. See the Google Analytics Privacy Policy here.

If you wish access to the information that is registered on you, please contact us at If incorrect information has been registered or if you have objections of any other nature, please address any correspondence to the same email. For more information on your rights, please see below.

If you wish to complain about our processing of your personal information, you may also directly contact the Danish Data Protection Agency, Datatilsynet.

Cookie policy

At, we use cookies to provide the best possible service to the users of our website.

A cookie is a data file which is stored on your IT equipment by a website. We use Google Analytics for this. The purpose is to recognise your IT equipment and, thus, observe how you use our website. Today, virtually all websites use cookies, as it is often necessary to provide a good service.

We use the following types of cookies on our website:

Session cookies
Session cookies that expire when you close your internet browser. This type of cookie is designed to recognise your IT equipment, remember your language selection, record the time you spend on the website, manage graphics, and identify your enquiries as you navigate

Permanent cookies
For this purpose, permanent cookies are used, which are stored for up to two years. They register the number of times you have visited the website, the length of stay, the language selection, and how you access the website and whether you are a recurring user of the website.

Google Analytics cookies
Google Analytics cookies are used to collect visitor statistics. These cookies collect information about your use of our website, including your IP address. You may opt out of cookies from Google Analytics here.

Marketing cookies
Marketing cookies are used to monitor your search and reading habits for the purposes of showing you targeted marketing content in, for example, ad banners. These cookies collect data that may contain information, which may be used to identify a person. Any information stored using these cookies may be shared with third parties.

If you do not wish to accept cookies, you may set your browser to reject the use of cookies by following these links:

Flash cookies
Internet Explorer
Microsoft Edge
Google Chrome

The above information is provided pursuant to statutory order on the requirement for information and consent on storing of and accessing information in the data terminal equipment of end users.

Link to guidance
Link to staturory order

If the above cookie policy gives rise to any questions, then please feel free to contact us on

Your rights

The personal information we process belongs to the data subject. Therefore, as a matter of fact, the data subject also has certain rights. These rights are set out in Chapter 3 of the Regulation.

Below is a list of the rights that you, the data subject, always have.

1.1. Duty of notification

As data controller, we are obliged to always notify the data subject of a number of information in connection with the collection of personal information. In that context, we refer you to section 3.3 and 3.4.

1.2. The right to object

As the data subject, you are entitled to receive our confirmation as to whether we process personal information on you and, if this is so, to request access to the personal information as well as information on:

a)    The purpose of processing the information

b)    The categories of personal information concerned

c)    The recipients or categories of recipients to which/whom the personal information will be transferred, especially recipients in third countries or international organisations

d)    If possible, the period for which it is anticipated that the personal information will be stored, where the personal information will be stored, or - if this is not possible, the criteria used for determining this period of time

e)    The right to request that the data controller corrects or erases personal information or limits the processing of personal information on the data subject or to object to such processing

f)     The right to file a complaint with a regulatory authority

g)    Any information available as to where the personal information derives if it was not collected from the data subject

h)    Any automated decisions, to include profiling, as set out in Article 22 (1) and (4) and, as a minimum, any meaningful information as to the logic of this as well as the implication and anticipated consequences of such processing to the data subject.

If the personal information is transferred to a third country or an international organisation, the data subject has the right to be informed of the necessary guarantees in connection with the transfer, pursuant to Article 46.

Upon request, we will provide you with a copy of your personal information processed by us provided that said copy does not infringe the rights and freedoms of others.

We charge a reasonable fee based on administrative costs for providing additional copies.

Unless otherwise requested, the information is provided in a commonly used electronic format.

1.3. Rectification

If we have registered incorrect information on you, you are entitled to have this rectified.

You are also entitled - with regard for the purposes of the processing - to complete incomplete personal information. This may be done by you providing us with a supplementary declaration.

1.4. The right to be forgotten

You are entitled to have your personal information erased and we are obliged to erase your personal information without undue delay if one of the following applies:

a)    The personal information is no longer required for the purposes, for which it was collected or otherwise processed.

b)    You withdraw the consent on which the processing is based and there is no other legal basis for the processing.

c)    You object to the processing pursuant to Article 21(1) and we have no legitimate interests in the processing which outweigh your objection or you object to the processing pursuant to Article 21(2).

d)    Your personal information has been processed illegally.

e)    The personal information must be erased in order to comply with legal obligations arising from EU regulations or the national legislation of member states, to which we are subject.

f)     The personal information was collected in connection with the provision of information society services as specified in Article 8(1).

If we have disclosed the personal data and we are required to delete the personal data, we will, considering the available technology and the costs of implementation, take reasonable measures, including technical measures, to inform the data controllers who processes your personal information that you have requested that these data controllers delete all links to, or copies or representations of, the personal data in question.

However, the above does not apply to the extent that the processing is necessary:

a)    to exercise the right to freedom of expression and information

b)    to comply with a legal obligation requiring processing pursuant to EU or national law and to which we are subject, or to perform an act in the public interest or in the exercising of a public authority imposed on the data controller

c)    considering public interest in public health area in accordance with Article 9(2) paras h) and i) and Article 9(3)

d)    for archival purposes in public interests, for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) in so far as the right referred to in subsection 1, will likely make it impossible or constitute a serious hindrance to this treatment, or

e)    in order for legal claims being established, enforced or defended.

1.5. Restriction on processing

You have the right to require that we restrict our processing of your personal data, if one of the following conditions apply:

a)    You object to the veracity of the personal data, for the period of time required to ascertain whether the personal data is correct

b)    The processing is illegal and you object to erasure of the personal data and rather request that their use be restricted

c)    We no longer require the personal data for processing, however, they are required to establish, enforce or defend a legal claim

d)    You have objected to the processing pursuant to Article 21(1) for the period of time required to check whether our legitimate interests outweigh your legitimate interests.

If processing was restricted in accordance with the above, other than storage, such personal data may only be processed with your consent or for the purposes of determining, enforcing or defending a legal claim or for the purposes of protecting another physical or legal person or in the interests of the Union's or a Member State's important public interests.

If you have achieved a restriction on processing, we will notify you prior to the restriction of processing lapses.

1.6 Duty of notification in connection with erasure or rectification

We inform each recipient of your personal data of any rectification or erasure of your personal data or restriction of processing carried out pursuant to sections 1.3, 1.4 or 1.5 unless this proves impossible or excessively difficult.

We will inform you of these recipients if you request this.

1.7. Data portability

You are entitled to receive the personal data on you that you have provided to us in a structured, commonly used and machine-readable format.

You also have the right to transfer this data to another data controller without our obstruction when:

a) the processing is based on your consent, or on our contract and

b) the processing is automated.

When exercising your right to data portability in accordance with the above, you are entitled to transfer your personal data directly from us to another, if this is technically possible. This right does not affect your right to be forgotten.

This right to data portability does not apply to the processing necessary for the performance of a task in the public interest or in the exercise of a public authority imposed upon us.

This right to data portability also must not violate the rights or freedoms of others.

1.8. The right to objection

You may at any time, for reasons relating to your particular situation, object to the processing of your personal data, based on Article 6(1) para e) on public interests or f) on our legitimate interests, to include profiling based on these provisions.

If you object, we may no longer process your personal data unless we prove that we have important legitimate reasons for the processing that precede your interests, rights and liberties or that the processing is necessary for legal claims to be established, enforced or defended.

If you object to our processing with a view to carrying out direct marketing, your personal data will no longer be processed for this purpose.

No later than by the time of the first communication with you, you must be made expressly aware of the above-mentioned right, and information on this must be communicated clearly and separately from all other information.

If your personal data is processed for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, you are entitled to object to the processing of your personal data for reasons relating to your particular circumstances, unless the processing is required to perform a task in the public interest.

1.9 Automated decision, to include profiling

You are entitled not to be subject to a decision based solely on automated processing, including profiling that has legal effect or affects you in a similarly significant manner.

However, this shall not apply if the decision:

a)    Is necessary to enter into or fulfilling a contract between the data subject and a data controller

b)    Has legal basis in EU law or the national law of a Member State, to which we are subjected, and which also sets out appropriate measures to protect your rights and liberties as well as legitimate interests, or

c)    Is based on your express consent.

If we apply automated decisions in the cases mentioned in b) and c) above, we will take appropriate measures to protect your rights and freedoms as well as legitimate interests, at least your right to human intervention on our part, to express your views and to contest the decision.

The automated decisions must not be based on sensitive personal data unless Article 9(2) paras a) or g) apply and appropriate measures have been taken to protect your rights and freedoms as well as legitimate interests.

1.10. Restrictions

EU law or Danish law, to which the company or the data processor is subject, may by regulatory measures restrict the scope of the obligations and rights referred to in Section 0 in so far as the provisions herein correspond to the rights and obligations of this section when such a restriction respects the essential contents of fundamental rights and freedoms and is a necessary and proportionate measure in a democratic society for the sake of:

a)    the security of the state

b)    the defence

c)    public security

d)    the prevention, investigation, detection or prosecution of criminal offenses or the enforcement of criminal sanctions, to include the protection and prevention of threats to public security

e)    other important objectives in relation to the protection of the general interests of the Union or of a Member State, in particular the major economic or financial interests of the Union or of a Member State, to include currency, budgetary and tax matters, public health and social security

f)     protection of the judiciary's independence and litigation

g)    the prevention, investigation, detection and prosecution in connection with breaches of ethical rules for regulated professions

h)    controlling, supervisory or regulatory functions, including temporary tasks related to public authority in the cases referred to in Article 23(1) para a)-e and g) of GDPR

i)      protection of the rights or freedoms of the data subject or of others

j)      enforcement of civil law requirements.